Argentine designer Luján Sáez officially launches LS, a new fashion label that seeks to revisit the creative legacy of Ona Sáez while establishing an independent identity and a contemporary vision of urban and eveningwear.
The project aims to develop a distinctive aesthetic language that engages with the family’s fashion heritage without being confined by it. Through LS, Sáez sets out to build a label of her own, placing design experimentation, craftsmanship and music culture at the heart of its creative direction.
The brand’s first chapter will be N.1, the debut collection scheduled to be presented at BAFWEEK, one of Argentina’s leading platforms for fashion designers and brands.
Among the collection’s defining elements are reworked denim and artisanal techniques, which bring texture, individuality and character to the garments. The proposal also draws on a nighttime aesthetic, with music serving as a central conceptual and expressive reference.
Building a new identity from a fashion legacy
The launch of LS raises a relevant question for the fashion industry: how can a designer develop an independent creative identity while drawing on a family history rooted in fashion? Rather than simply reproducing an established formula, Sáez approaches that legacy as a starting point for a project with its own visual codes and ambitions.
The presentation at BAFWEEK will mark the first public step in this journey, offering an opportunity to discover how the designer translates her vision into a tangible collection.
With LS, Luján Sáez begins a new chapter in Argentine fashion, bringing together heritage, experimentation and the ambition to establish a distinctive creative voice.